- In-store Experts

iD have worked with Revlon since 2009 providing over 250 expertly trained in-store demonstrators with an average of 4 campaigns at tactical points throughout the year.

How it works

  • Bespoke brand, product and sales training
  • 250 highly trained demonstrators across the UK
  • Branded pop up nail bars and POS set up in stores to create an immersive environment encouraging consumers to trial the product range
  • Regional Territory Managers recruited to implement excellence across stores nationwide
  • All demonstrators attend practical training at Revlon HQ which focusses on brand history and product knowledge

The Results

  • Average sales uplift of 187%
  • 5,000 live activity dates per year across Boots stores nationwide
  • 50,000 consumer interactions in-store

Client Testimonial

“iD are a key supplier and are exceptional at what they do. The Head Office team are a delight to work with and the fact that I can build long term working relationships makes a great difference. I am happy with everything they do for us and they often go the extra mile to make sure we are happy.”

In-store Training & Operations Manager, Revlon


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