iD provided trained beauty ambassadors to help M&S re-launch their beauty departments nationwide.

How it worked

  • We supplied a team of beauty experts to provide makeovers and free skin consultations across 50 M&S stores nationwide
  • Trained in-store demonstrators educated consumers about the vast product range, drove footfall into beauty departments and communicated promotional offers
  • Data captured via competition mechanic

The Results

  • 8,500 consultations
  • 3,600 product demonstrations
  • 18,500 competition entries
  • 27% conversion from interaction to competition entry


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