- Curve ID Pop-Up Shop

To help Levi's drive sales and brand awareness of their 'Custom fits for women' range,  iD created the Levi's 'Curve ID Pop-up Shop' to help target women in the shopping environment.

How it worked

  • 5 week shopping centre tour
  • Trained Brand Ambassadors measured women on site, identifying the most suitable fit of jeans based on their body shape
  • Consumers were incentivised to try a pair of keans on in-store via a photo marketing competition activated through the Levi's Facebook page

The Results

  • 4,000 consumers measured
  • 10,000 consumer engagements
  • 225% average on the day sales uplift


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