Lee Jeans

- Selfridges Denim Studio

iD provided trained in-store consultants to help drive brand awareness and sales of the Lee Jeans collection in Selfridges newly launched Denim Studio.

How it worked

  • In-store consultants provided consumers with their own free personal shopping experience
  • Consultants provided advice on how to find the perfect fit jeans from the Lee Collection
  • Campaign was launched across Selfridges flagship store in London, as well as Manchester and Birmingham stores

The Results

  • 83% target achieved for AW/14 activation
  • 159% sales uplift across the campaign
  • 25% conversion to purchase rate from consultation
  • iD consultant subsequently referred and recruited for a permanent position in Selfridges flagship store in London
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