- Cleanse, Peel, Treat Launch

Retail sampling campaign to raise awareness of the new Cleanse, Peel, Treat product range available from Philosophy.

How it worked

  • 3 bursts of activity to drive footfall, and increase counter sales across department stores nationwide
  • Brand Ambassadors distributed samples of the range and captured consumer data
  • Consumers who exchanged their details were able to redeem a free Cleanse, Peel, Treat gift bag in-store and MONP vouchers
  • Over 75,400 consumers engaged and 13,882 gift bag redemption's in-store (18% conversion)



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