Westons Cider

- Summer Bar Tour

iD created the Westons Bar Tour to drive trial, awareness and sales of the Westons Cider range across 3 key foodie festivals across Summer 2014.

How it worked

  • Official cider partners for Taste of London, Bristol Harbour Festival & Jamie Oliver's Big Feastival
  • Unique branded bar built at each location, including a 360 degree bar and silent disco to engage consumers and increase dwell time at Taste of London in Regents Park
  • Brand Ambassadors sip sampling and driving immediate purchase across the Westons Cider range including Mortimer's Orchard, Wyld Wood Organice, Henry Westons Traditional, Old Rosie & Rosie's Pig

The Results

  • An immersive festival experience
  • Award winning 360 degree bar at Taste of London 2014
  • 100% sales targets met at Bristol Harbour Festival, Taste of London & Jamie Oliver's Big Feastival
  • The experience generated an immediate ROI across the Westons brand portfolio
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