Robinsons SQUASH'D

- Wimbledon Experience

To showcase the new Robinsons SQUASH'D range, iD created a fun sampling experience to reflect the brands heritage and long-term partnership with one of the UK's biggest sporting events, Wimbledon.

How it worked

  • A branded Robinsons bar experience within the Wimbledon All England Tennis Club
  • Features included a spacious relaxation zone and innovative sip station centrepiece to allow consumers to sample different flavours from the Robinsons SQUASH'D range
  • The bar included a bespoke 'history wall,' documenting the relationship between Robinsons and Wimbledon 'throughout the years.'
  • Roaming Brand Ambassadors with jet packs sampled around Wimbledon and outside to refresh the queues
  • Competition mechanic to win tickets to Wimbledon 2015

The Results

  • 23 live activity days across summer 2014
  • 117,000 samples distributed (107% target)
  • 1400 competition entries
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