- Green Screen Experience

iD created a VIP Cinema sampling experience for Mountain Dew's core target audience, showcasing the brands global partnership with the launch of the new X-Men film: Days of Future Past.

How it worked

  • Branded takeover of 3 major Odeon Cinema locations; featuring DJ performances and Brand Ambassador sampling teams
  • Media partnership with Empire Magazine
  • Using green screen technology cinema goers were given the chance to feature on the front cover of Empire magazine and in their favourite movies
  • Unique 3D projection mapping experience showcased to over 500 guests
  • #DewGreenScreen hashtag amplified using Tweetbeam technology - tweets were displayed on the main screen in real-time
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