- Give in to GU

iD created a front of store, supermarket sampling campaign to raise awareness and drive immediate purchase of the GU dessert range.

How it worked

  • 7 week sampling roadshow across 30 major supermarkets
  • Trained Brand Ambassadors sampled the full GU range to drive purchase in-store
  • In-store price promotion helped to incentivise purchase

The Results

  • 90,000 samples
  • 60,000 consumer interactions
  • 51% conversion to purchase
  • 60% went on to tell 3 people about their experience
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