- Breakfast Bar

Train stations provided the ideal environment to interrupt consumers daily routine with an Alpro sample.

How it worked

  • Activity across the UK with both hit squads and a breakfast bar designed in line with the ATL campaign
  • Collateral tied in with Alpro's social media campaigns including #Deskfest where consumers tweeted pictures of breakfast at their desk to win a trip to New York
  • Brand Ambassadors sampled and took competition entries delivering record breaking DM data for Alpro
  • The breakfast bar transformed into a treat bar in the evening to position Alpro's desserts as an indulgence - not just a functional health option

Train station activity took place alongside summer festival campagns.

The Results

  • Positive ROI of £1.14 generated for every £1 spent
  • 465,000 interactions
  • 400,000 engaged social media reach from #Deskfest campaign
  • 94% overall staff rating vs benchmark of 92%


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