Train stations provided the ideal environment to interrupt consumers daily routine with an Alpro sample.
How it worked
- Activity across the UK with both hit squads and a breakfast bar designed in line with the ATL campaign
- Collateral tied in with Alpro's social media campaigns including #Deskfest where consumers tweeted pictures of breakfast at their desk to win a trip to New York
- Brand Ambassadors sampled and took competition entries delivering record breaking DM data for Alpro
- The breakfast bar transformed into a treat bar in the evening to position Alpro's desserts as an indulgence - not just a functional health option
Train station activity took place alongside summer festival campagns.
- Positive ROI of £1.14 generated for every £1 spent
- 400,000 engaged social media reach from #Deskfest campaign
- 94% overall staff rating vs benchmark of 92%