The Sanctuary

- Spa in the City

To celebrate The Sanctuary's 30th birthday we created a pop-up spa tour to bring their spa inspired products to life.

How it Worked

  • The eye-catching pop-up spa toured 7 city centres across the UK, located in close proximity to Boots stores
  • Trained Brand Ambassadors provided free mini makeovers using the Sanctuary range
  • Brand Ambassadors handed out product samples and directed consumers to Boots stores to purchase
  • In-store price promotions to further drive sales

The Results

  • 7 cities in 3 weeks
  • 40,000 samples distributed
  • 143% sales uplift in-store
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