- Get a Life with Swiftcover

A week long integrated experiential campaign at London Waterloo Station where consumers could meet Iggy Pop's side kick, Little Iggy!

How it worked

  • We shipped the Cadillac-bed as used in Swiftcover's TV advertising over from Miami and challenged consumers to wake up the sleeping Little Iggy for the chance to win a DAB digital radio
  • Each consumer was photographed on the bed with Little Iggy and given a printed version of their photograph as a branded memento
  • Consumers could tag themselves on the Swiftcover Facebook page for the chance to win a road trip down Route 66
  • The campaign was delivered in conjunction with Absolute Radio and Steak Digital.

The Results

  • 1,700 interactions
  • 4724% uplift in new ‘likes’ on Facebook
  • 1,923% uplift in monthly active users on Facebook
  • 3719% uplift in user generated content on Facebook

Client Testimonial

"We were really impressed by our first experiential campaign with iD. It was fascinating to see how consumers engaged with our brand in a live environment. The campaign has been closely linked to our social media strategy and helped drive 1000s of new users to our Roadology platform on Facebook."

UK Marketing Manager, Swiftcover

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