Sleek MakeUP

- Shades of Summer

iD created the 'Shades of Summer' experiential tour to raise brand awareness of the new Sleek MakeUP range.

How it worked

An interactive pop-up experience across a range of different environments:

  • Wireless & Lovebox festival
  • London Fashion Week
  • London Mela & Westfield Stratford Shopping Centre
  • Beauty consultants and trained brand ambassadors offered free makeovers to consumers and festival goers whist educating them about the benefits of the Sleek MakeUP range
  • Consumers were able to have their photo taken with their friends and share their experience via social media
  • The full product range was available to purchase directly from the stand

The Results

  • Delivered over £45,000 of sales across different environments
  • Increased Sleek MakeUp's consumer database by over 17,600
  • Attracted 68% new consumers
  • An average of £16 spent per transaction
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