- Meet Spongebob & Dora!

iD developed an exciting and rewarding experience for families allowing them to engage with their favourite Nickolodeon characters.

How it worked

  • 14 day nationwide shopping centre roadshow
  • Kids were photographed with their favourite Nickelodeon characters, SpongeBob SquarePants & Dora the Explorer!
  • Branded flyers were given to parents pointing them to the Nickelodeon website where all the event photography could be viewed
  • We drove purchase of Nickelodeon products with promotions in conjunction with various retailers in each shopping mall

The Results

  • 110,000 live consumer interactions in shopping malls
  • 100% of consumers interviewed stated that they would go on to tell someone about their experience
  • 250,000 unique visitors viewed campaign photography online
  • 1.5 million+ page impressions

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