blinkbox music

- blinkbox music Live 2014

To leverage blinkbox music's sponsorship of 3 UK Live Festivals across summer 2014, iD created an immersive brand experience for festival goers, driving awareness of the blinkbox music app.

How it worked

  •  3 UK Live Festivals across 2 weekends, North East Live, East Coast Live and South West Live
  • On stage DJ battles in between live acts - DJ Blink vs. DJ Box
  • Festival goers voted for their favourite song to be played via a free text service
  • Winning songs were then showcased on large branded screens either side of the main stage
  • People took photos of themselves enjoying the festival and then shared them online using #GETONSTAGE
  • Shared photos were then streamed onto the main stage screens
  • Roaming Brand Ambassadors encouraged consumers to download the blinkbox music app

The Results

  • 3 UK Festivals across 2 weekends
  • 7.6m online interactions
  • 14,267 photos and videos shared via social media and tracked using Storystream technology
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